If You're Not Using Augmented Reality in Your Home Showings, Why Not?

by Rudden|Bobruska Team 07/26/2020

Photo by Mateusz Dach from Pexels

Augmented reality, or AR, is available to anyone with a smartphone, which makes it an ideal tool for realtors showing unstaged homes. Why would someone show a home that hasn't yet been staged, you might ask? Depending upon where the home is located, staging can cost thousands of dollars, while an AR app is free to anyone with the technology capable of running it. How's that for incentive? 

AR Personalizes the Home-Shopping Experience

Many of today's realtors are already using AR technology -- have actually been using it for awhile, now -- because it's a cheap, convenient way to personalize the home-shopping experience. Prospective buyers are able to view the home while adding in the decor and furnishings that fit with their own tastes and ideas. No expensive goggles are required with AR, as they are in virtual reality (VR) tours. The technology is readily available and non-invasive enough for anyone to use. This makes it appealing to buyers from all age groups. 

The AR Experience Is Expected to Grow

While it's fun for potential homeowners to tour a home while adding in virtual tables, chairs and sofas that speak to them, bigger things are on the horizon for the home-show industry and its collaboration with Augmented reality. At least one real estate company is working on exterior for sale signs that allow interested buyers to scan the sign and change the color of the home's exterior on their mobile app. And it's theorized that AR could even become useful to home inspectors, who would view a home's major systems such as electrical wiring and plumbing virtually. No crawling under the house or exploring attics required. 

See a House Where No House Exists

Stuck with showing an empty lot? An AR app can set a home on those empty acres, giving a potential buyer the opportunity to envision his dream home up close. Change out front porch styles, trim colors and more at the touch of a screen and give any buyer a full experience that would otherwise exist only in his imagination. It's much easier to sell a home that's seen than once that's only envisioned. With augmented reality, it becomes possible to show a home that's yet to be built -- no model home required. 

If you're not using augmented reality in your home showings for both the interior and the exterior of the home, why not? It's a free, high tech and decidedly fabulous way to go. 

About the Author
Author

Rudden|Bobruska Team

Nick Bobruska, Andi Kay, Lisa Rudden and Gary Rudden

RUDDEN BOBRUSKA TEAM

What sets your team apart from other real estate teams?

There is no team out in the market that offers what we do. All of us are Realtors, but

we each have specialized roles, which make our team so unique!

After decades of living and selling real estate in the DMV, we have established

ourselves as one of the top real estate teams with our market expertise and

cutting-edge technology. Our savvy high-tech marketing is on every website

and social media source. We have a huge network with other top agents, which

helps to premarket homes and discover homes for buyers before they reach the

open market. Our services include professional in-house staging services, broker

expertise in negotiating and navigating contracts, and buyer representation in all

price ranges. Each client has different needs and we create a marketing plan based

on those needs.

Our most distinct feature is our in-house construction and renovation team. We

are literally a full-service, one-stop shop when selling or buying a home!

How does the in-house construction and renovation team work?

All work is managed and completed through our licensed and bonded construction

crew. No need to call outside contractors. We are like “HGTV,” but we just don’t

have a show! Whether it’s a small makeover or a major renovation, we do it all. Our

sellers love this aspect of our team because we make preparing your home for the

market so seamless. Our buyers love the advice and insight we can give for future

renovations and repairs.

Having a licensed Maryland Home Improvement contractor as part of our team

along with the knowledge, experience, commitment and services that we offer, truly

puts our team as a vanguard in the real estate industry.